Publication

Abstract : Modern organizations implement various strategies to ensure competitive advantage. Innovative strategies and effective control mechanisms have become a must than a choice. Over the years, the Balanced Score Card (BSC) has emerged as a reliable performance management tool. Many users have customized traditional BSC to suit their situational requirements. This paper undertakes a comparative study of the usage of the BSC in organizations across four sectors- technology, electronics, automobile, pharmaceuticals. The study is based on inputs collected from prior publications. This comparison gives a fair understanding of the innovative methods and best practices of using the BSC.