Publication Type : Journal Article
Publisher : IJSMMRD
Campus : Amritapuri
School : Department of Management
Year : 2016
Abstract : Dr. Vinith Kumar Nair, “The impact of Electronic Word of Mouth (E-WOM) on Social Media for the promotion of new movies”, International Journal of Sales & Marketing Management Research & Development (IJSMMRD), vol. 6, no. 2, pp. 9-1, 2016.