Prof. J. Shrikrishnan

He is a Senior Faculty in Amrita School of Business & Amrita School of Communication. He has more than two decades of experience in contemporary marketing/IT applications. He is a dedicated teacher and practitioner of Digital and Social Media Marketing & ERP with SAP. He has keen interest/knowledge in concepts like customer engagement using gamification, social brands, Mar Tech, online reputation management, conversion rate optimization.His experience spans consultancy and research guidance in digital marketing.

Dr. Krishnan Jeesha

Dr. Krishnan Jeesha is a Ph.D. from Indian Institute of Management, Kozhikode and conducts researches in areas of webcare, brand equity and digital marketing.He is the recipient of the NASMEI Sethuraman research grant. He has presented his work in prestigious conferences across the globe.His experience in teaching, research and industry has enabled him to guide many students in their research endeavour.