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Best Paper Award for DTCA Study

March 28, 2011

        March 28, 2011 School of Business, Coimbatore   Direct to consumer advertising (DTCA) has long been controversial. Originally appearing in Western media publications in the early. . .

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On Change Management

March 25, 2011

        March 25, 2011 School of Business, Bengaluru   Mr. Scott Smith, Director & COO, Deloitte India Tax Operations, was in our Bengaluru campus for a colloquium. . .

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MBA Student Attends ESOMAR APAC

March 24, 2011

        March 24, 2011 School of Business, Coimbatore   Jaisurya Pavithran, second-year MBA student from Amrita School of Business, Coimbatore, represented India at ESOMAR APAC (Asia Pacific. . .

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Amrita Professor Examines Shifting Agriculture in Dissertation

March 23, 2011

        March 23, 2011 School of Business, Bangalore   Shifting cultivation was one of the first forms of agriculture practiced by humans.   An agricultural practice used. . .

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About Lean Systems

March 19, 2011

        March 23, 2011 School of Business, Bangalore   Students at the Amrita School of Business have the opportunity to regularly interact with industry experts who are. . .

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Research Conference at ASB

March 17, 2011

        April 6, 2011 School of Business, Coimbatore   A conference on Contemporary Issues and Thoughts in Management Research at the Amrita School of Business (ASB), Coimbatore. . .

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Executive Development Program at ASB

March 15, 2011

        March 31, 2011 School of Business, Coimbatore   This month, the Amrita School of Business conducted an Executive Development Program (EDP) at its Coimbatore and Bengaluru. . .

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Amrita Faculty on International Editorial Board

Amrita Faculty on International Editorial Board

March 14, 2011

Imagine a journal that carries pointers to research that could be undertaken for the benefit of society. Next Society: An International Journal, which will soon be launched, promises to be. . .

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New Tracking Framework Makes Big News

March 13, 2011

        March 13, 2011 Amrita School of Business, Kochi   Computer Scientists Develop Smart, Less Obtrusive Tracking System, read the headline on the State University of Buffalo’s. . .

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No Small Matter

March 10, 2011

        April 6, 2011 School of Business, Coimbatore   In the last three years, car manufacturing in India skyrocketed from 7,23,330 cars to 13,08,913.   And why. . .

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