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Journal Article

Tribal Language and Community Radio: A Case Study on “Radio Mattoli” Wayanad, Kerala, India

Authors : Dr. Balasubramanian A., B.G, J. Balu

Publisher : International Conference on Communication, Media, Technology and Design (ICCMTD – 2015)

Depiction of Hindu mythological characters in cartoons: A case study of Chhota Bheem

Authors : Dr. Balasubramanian A., Saranya

Publisher : International Journal of Applied Business and Economic Research

Tonello’s Framework for CSR Communication in a Voluntary Organization: A Case Study on Arulugam in Coimbatore, India

Authors : Dr. Balasubramanian A., Vimala, Govindasamy; Rangasami, Periyan;

Publisher : Indian Journal of Applied Research

An Ethical analysis of Children News Coverage in Tamil Newspapers

Authors : Dr. Balasubramanian A., A.R.

Publisher : International Journal of Applied Business and Economic Research

Sexual Objectification in Bollywood film “The Dirty Picture”: A Content Analysis

Authors : Dr. Balasubramanian A., A,M.

Publisher : International Journal of Applied Business and Economic Research

Forests which guard the true values of Humanity

Authors : Dr. Balasubramanian A., N. Parvathy

Publisher : Economic and Political Weekly (Scopus)

Holistic Industry Interaction (Focusing on Industry – Academia Linkage)

Authors : Dr. Payel Das, Chatterjee, C., R.K., P., S., D., and M., G

Publisher : Enhancing B-School Competitiveness. InSinghvi, S.R. and Agnihotri, A. (Ed.).

Institutional preparedness for e-governance in Indian Affiliating Universities–A Study on Teaching Faculties perspective

Authors : Dr. Balasubramanian A., Govindaraju, P

Publisher : International Journal of Information Technology Computer Science ( IJITCS )

Textile Industry CSR Disclosure Trends : Reflections from India and Malaysia

Authors : Dr. Kalyani Suresh, Dr. Sangeetha G., V. Govindasamy and Dr. Sangeetha G

Publisher : Prabandhan: Indian Journal of Management

The Oxford Handbook of Internet Studies

Authors : Dr. Sudha Venkataswamy

Publisher : International Journal of Communication

Mass Media Exposure and Gender Awareness: A Study on the Post Graduate Students

Authors : Dr. Payel Das

Publisher : The International Journal Of Humanities Social Studies (IJHSS)

Corporate Social Responsibility in Practice: The Case of Textile, Knitting and Garment Industries in Malaysia

Authors : Dr. Kalyani Suresh, V. Govindasamy

Publisher : Pertanika Journal of Social Science & Humanities

Media and its Content in the Role of Women Empowerment and Education from Feminist Perspective

Authors : Dr. Payel Das, Pandey G.P.

Publisher : Issues of Communication Development and Society

Education, Media and Women Empowerment from Feminist Perspective

Authors : Dr. Payel Das, G.P., P., and C., J

Publisher : University News Journal

Different Feminist Perspective and the Role of Media: An Overview

Authors : Dr. Payel Das, Pandey G.P.

Publisher : International Journal of Communication Development

Patterns of Social Advertising in Print Media

Authors : Dr. Payel Das

Publisher : Communication Today

A study on the Impact of Google search on the reading habits of Academicians

Authors : Dr. Balasubramanian A., B.A. Sabarish

Publisher : Indian Journal of Science and Technology

A Comparative Study on the Coverage of Women Issues in Meghalaya

Authors : Dr. Payel Das, Sonowal, R. Rani

Publisher : International Journal of Experimentation and Innovation in Education (IJEIE)

Media and its Role in Education and Women Empowerment

Authors : Dr. Payel Das, Sonowal R.

Publisher : Satpathy, Chandra, K. and Biswas, Behari, N. (ed) Vistas of Education

Effectiveness of Health Awareness among the Daily Paid Women Workers: A case Study in the Cachar District of Assam

Authors : Dr. Payel Das, Upadhyay J.

Publisher : International Journal of Human Development and Sustainabilit

Conference Paper

Fuzzy logic based fault detection of controller area network using microautobox — II

Authors : Dr. K. I. Ramachandran, A. Tamrakar; S. Adasrh;

Publisher : 2017 International Conference on Advances in Computing, Communications and Informatics (ICACCI

Tribal Language and Community Radio: A Case Study on “Radio Mattoli” Wayanad, Kerala, India

Authors : Dr. Balasubramanian A., B.G, J. Balu

Publisher : International Conference on Communication, Media, Technology and Design (ICCMTD – 2015)

E-Reading Vs. Reading Habits for the Academic Purpose among Coimbatore University Students – A Case Study

Authors : Dr. Balasubramanian A., G. S. Manikandan

Publisher : International Conference on Media and Visual Literacy

A Study of the Impact of Tuition centres on the 10th and 12th standard students in Coimbatore

Authors : Dr. Balasubramanian A., A. Joseph Chettupuzha, Aromal, S. P., Krishnan, S. R., Manson, P., and Sidharthan

Publisher : International Conference on Media and Visual Literacy

The Practice of Traditional Rituals in Naga Aradhana (Snake worship): A Case study on Aadimoolam Vetticode Sree Nagarajaswami Temple in Kerala, India

Authors : Dr. Balasubramanian A., Dinu das

Publisher : SHS Web of Conferences: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)

ICT and Women Empowerment in Nellai District

Authors : Dr. Balasubramanian A.

Publisher : Manonmaniam Sundarnar University

Exploring Approaches to Drivers and Barriers of Corporate Social Responsibility Implementation in Academic Literature

Authors : Dr. Kalyani Suresh, Govindasamy, Vimala;

Publisher : SHS Web of Conferences-International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)

Institutional preparedness for e-governance in Indian Affiliating Universities–A Study on Teaching Faculties perspective

Authors : Dr. Balasubramanian A., Govindaraju, P

Publisher : International Journal of Information Technology Computer Science ( IJITCS )

A study on Gender Bias in words in Tamil News papers: Feministic Approach

Authors : Dr. Balasubramanian A., R. Ariharasutha

Publisher : International Conference on Elements of Arts and Human in Tamil Literature,

Conference Proceedings

Power cut and Advertisement Strategy

Authors : Dr. Balasubramanian A., Vasanthi. B

Publisher : Tamil Science Congress.

Exploring the Influence of Social Media on Brand Equity and Brand Evangelism of Young Consumers

Authors : Dr. Payel Das

Publisher : 4th International Marketing Conference, IIM Calcutta

Book Chapter

New Media is part of the Hoi Polloi

Authors : Somali A. C.

Publisher : Issues of Communication, Development and Society

Does Social Media Enhance Brand Fandom?: An Empirical Exploration

Authors : Dr. Payel Das

Publisher : Optimizing Millennial Consumer Engagement With Mood Analysis

Evaluation of Celebrity Endorsements on Consumer Perception and Brand Equity in Indian Market

Authors : Dr. Payel Das, A. Sen

Publisher : Holistic Approaches to Brand Culture and Communication Across Industries

Other

Institutional preparedness for e-governance in Indian Affiliating Universities – A study on Teaching Faculty Perspective

Publisher : International conference on Information Technology, E-Government and Application

Tribal Language and Community Radio: A Case study on “Radio Mattoli” Wayanad, Kerala

Publisher : Online Journal of Communication and Media Technologies

The Fifth Estate

Publisher : Issues of Journalistic Ethics and Freedom in the Contemporary Age of Digital Media

The Dynamics of Online Readers Comments and the Online Media–A Content Analysis

Publisher : International Journal of Information Technology Computer Science ( IJITCS )

When Information Meets Chaos: Applications of Symbolic Dynamics

Publisher : National Conference on Nonlinear Systems and Dynamics (NCNSD 2012)

Kathakali in flux

Publisher : Economic and Political Weekly

Internet is No More an Elitist Form of Mass Communication

Publisher : National Seminar on Journalistic Role

Media Trials: Contradiction to Media Ethics?

Publisher : Media Ethics: Reality or Myth? A Collection of Essays

Films that voice the Voice of the Weak

Publisher : Two-day National Seminar on Media and the Marginalised

Creating meaning through interpretations: A Mise-en-scene Analysis of the film The Song of Sparrows

Publisher : International Conference on Communication, Media, Technology and Design (ICCMTD – 2015)

Why should parents control their children’s Television viewing?

Publisher : International Journal of Multidisciplinary Research

Parental Perception of their children’s viewership of violence in Television programmes

Publisher : International Journal of Research and Development- A Management Review (IJRDMR)

A Thematic view on the exposure of media violence and Behavioural outcomes in children

Publisher : International Journal of Advances in Management, Technology Engineering Sciences

Television Violence and its Impact on Children

Publisher : The Journal of Media Studies

A Qualitative Study of Children’s Nature of Viewing Cartoons at Two Different Age Levels

Publisher : International Research Journal of Commerce, Business and Social Sciences

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