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Utilitarian dimensions and behavioural inconsistencies of young fanatic mobile phone users – A study on Indian perspectives

Publication Type : Journal Article

Publisher : International Journal of Enterprise Network Management, Inderscience Enterprises Ltd.

Source : International Journal of Enterprise Network Management, Inderscience Enterprises Ltd., Volume 8, Number 1, p.78-95 (2017)

Url : https://www.scopus.com/inward/record.uri?eid=2-s2.0-85019708976&doi=10.1504%2fIJENM.2017.083611&partnerID=40&md5=f4bb68f947c2f08f151124b0ad673def

Campus : Coimbatore

School : School of Engineering

Department : Mechanical Engineering

Year : 2017

Abstract : Mobile phones have turned out to be indispensable in today's society and are regarded as a communication technology revolution. Many psychologists have started giving warnings about the ill effects of these technologies and studies are also pointing towards potential addictive behaviour towards use of mobile phones. This study tries to find out the role of excessive mobile phone usage in the m-health of users. The paper tries to unravel that there is a need to shift focus from m-health to m-p-health, mobile psychological health. The study looks at whether excessive mobile phone usage falls under the category of non-drug addiction and also tries to identify the product attributes and services perception of mobile phone usage and behaviour dysfunctionalities. The study also tries to analyse whether there is gender influences on the behavioural dimensions of fanatic mobile phone users. © Copyright 2017 Inderscience Enterprises Ltd.

Cite this Research Publication : Gemini V. Joy, S. Paul Silvian, Khalid Alahmari, and Dr. Anbuudayasankar S. P., “Utilitarian dimensions and behavioural inconsistencies of young fanatic mobile phone users - A study on Indian perspectives”, International Journal of Enterprise Network Management, vol. 8, pp. 78-95, 2017.

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