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Role of Corporate Communication Strategy in the Overall Strategy of a Company: – A Case of UST Global, Trivandrum

Publication Type : Conference Paper

Publisher : Institute of Management Technology

Source : International Conference on Strategy &Organization , Institute of Management Technology (IMT)- Ghaziabad (2010)

Campus : Amritapuri

School : Department of Management

Department : Department of Management

Year : 2010

Abstract : Dr. Vinith Kumar Nair, “Role of Corporate Communication Strategy in the Overall Strategy of a Company: - A Case of UST Global, Trivandrum”, in International Conference on Strategy & Organisation , Institute of Management Technology (IMT)- Ghaziabad, 2010.

Cite this Research Publication : Dr. Vinith Kumar Nair, “Role of Corporate Communication Strategy in the Overall Strategy of a Company: - A Case of UST Global, Trivandrum”, in International Conference on Strategy &Organization , Institute of Management Technology (IMT)- Ghaziabad, 2010.

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