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Fake Branding: A Study on MBA Student’s Perception towards Counterfeiting Products

Publication Type : Journal Article

Publisher : International Journal of Innovative Technology and Exploring Engineering

Source : International Journal of Innovative Technology and Exploring Engineering, vol. 8, no. 6, pp. 155-158, 2019

Campus : Amritapuri

School : School of Business

Year : 2019

Abstract : The Counterfeiting or Fake brands is regarded as one of the historical crime in the Indian history. Accordingly this paper explores how the customer is motivated to purchase fake brands For This, A Data has been collected with a respondent of 100 students who are currently pursuing MBA from Amrita school of Business, Amritapuri. Each respondent have their own point of view which differs through Gender. The test was based on electronic goods, clothing, drinks and cosmetics. Result shows the concern related to health, disappointment, risk and integrity are the most important countervailing factor on behaviour intention towards counterfeits. Gender also has an explanatory force. Counterfeits is also not an explanatory force of any single entity but a shared responsibility. Counterfeits are one of the major factors that are becoming common nowadays in the modern world especially in students.

Cite this Research Publication :
Adarsh Ullas and Soni Vivek, “Fake Branding: A Study on MBA Student’s Perception towards Counterfeiting Products”, International Journal of Innovative Technology and Exploring Engineering, vol. 8, no. 6, pp. 155-158, 2019

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