Publication Type : Conference Paper
Publisher : SHS Web of Conferences-International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)
Source : SHS Web of Conferences-International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16) (2017)
Url : https://doi.org/10.1051/shsconf/20173300021
Campus : Coimbatore
School : Dept. of Mass Communication, School of Engineering
Center : Amrita Center for Economics & Governance (ACEG)
Department : Economics & Governance, Communication
Year : 2017
Abstract : CSR implementation is a relatively untapped area of study. Barriers are components that block and test the execution of CSR in an organization while drivers are positive CSR performance indicators. There is a dearth of academic literature of exploration of barriers and drivers of CSR in developing economies. This paper focuses on synthesizing existing scholarly research literature on drivers and barriers of Corporate Social Responsibility from the perspectives of developed and developing economies. With most companies around the world joining the CSR bandwagon in a bid to positively influence their relationships with employees and stakeholders, it is imperative that CSR research addresses the barriers and drivers that companies are likely to face during the implementation of their CSR strategies.
Cite this Research Publication : V. Govindasamy and Dr. Kalyani Suresh, “Exploring Approaches to Drivers and Barriers of Corporate Social Responsibility Implementation in Academic Literature”, in SHS Web of Conferences-International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 2017.