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Courses offered at the following campus
Program Overview

Prepare for a B. Sc. (Bachelor of Science) in Visual Media

B. Sc. in Visual Media at School of Arts and Sciences is a three year undergraduate program for who have passed their higher secondary examinations. Visual media now plays a vital role in marketing, promotions, entertainment.

To serve the growing need for professionals in the field of Visual Media, School offers a uniquely incorporated combination of innovative media theories and practical works, designed to foster the critical understanding and creative use of the audio-visual media. This mainly involves the study of language, multimedia and animations techniques. The students also acquire gross knowledge on printing, broad casting, animation works and graphic designing techniques. On completing this course, the students will be placed as a web designer, advertising designer, graphic designer, instructor, and illustrator, event manager, or visualization artist; in any printing, publishing, design, or event management related fields.


Semester I
Course Code Course Title L T P Cr ES
18ENG101 Communicative English 2 0 2 3 A
Language Paper I 2 0 0 2 B
18FNA101 Mass Communication ‐ Theories and Models 2 1 0 3 C
18FNA102 Multimedia Graphics and Animation 3 0 0 3 D
18FNA111 Introduction to Visual Arts 1 1 0 2 C
18FNA113 Technological Foundation for Visual Media 2 1 0 3 G
18FNA181 Multimedia Graphics and Animation Lab. 1 0 1 2 2 L1
18FNA105 Introduction to Photography 1 1 3 3 D
18CUL101 Cultural Education I 2 0 0 2 F
TOTAL     23
Semester II
Course Code Course Title L T P Cr ES
18ENG121 Professional Communication 1 0 2 2 A
Language Paper II 1 0 2 2 B
18FNA103 Print Journalism and Feature Writing 2 1 0 3 E
18FNA112 Photography 2 1 0 3 D
18FNA114 Videography and Video Editing I 2 1 0 3 G
18ENV300 Environmental Science and Sustainability 3 0 0 3 H
18FNA183 Photography Lab. 0 1 2 2 L1
18FNA184 Multimedia Graphics and Animation Lab. 2 0 1 2 2 L2
18FNA185 Videography and Video Editing Lab. I 0 1 2 2 L3
18CUL111 Cultural Education II 2 0 0 2 F
TOTAL     24
Semester III
Course Code Course Title L T P Cr ES
18SSK201 Life Skills I 1 0 2 2 G
18FNA201 Broadcast Journalism 2 1 0 3 A
18FNA202 Introduction to Advertising 3 1 0 4 B
18FNA203 Web Publishing 2 1 0 3 C
18FNA204 Videography and Video Editing II 2 1 0 3 D
18FNA281 Broadcast Journalism Practice 0 0 2 1 L1
18FNA282 Multimedia Graphics and Animation Lab. 3 0 1 2 2 L2
18FNA283 Videography and Video Editing Lab. II 0 1 2 2 L3
18FNA284 Web Publishing Lab. 0 0 2 1 L4
18AVP201 Amrita Value Programme I 1 0 0 1 F
18FNA288 Introduction to Audio 0 1 2 2
Semester IV
Course Code Course Title L T P Cr ES
18SSK211 Life Skills II 1 0 2 2 G
18FNA211 Film Studies and Analysis 2 1 0 3 A
18FNA213 Web Journalism and Content Writing 2 1 0 3 C
Elective A 3 0 0 3 D
Elective B 0 0 2 3 E
Open Elective I 0 0 2 3 J
18FNA285 Anchoring and Media Presentation Skills 0 0 2 1 L1
18FNA286 Audiography Lab. 0 0 2 1 L2
18FNA287 Critical Viewing and Reading Analysis Lab. 1 0 0 1 L3
18FNA289 Video Production Lab. 0 0 1 1 L5
18AVP211 Amrita Value Programme II 1 0 2 1 F
18CUR211 Current Affairs 1 2 1 0 1
TOTAL   23
Semester V
Course Code Course Title L T P Cr ES
18FNA301 Constitution and Media Ethics 2 1 0 3 A
18FNA302 Introduction to Media Organizations 2 1 0 3 B
Elective C 3 D
Elective D 3 E
Open Elective II / Live‐in‐Lab. 3 0 0 3 J
18FNA390 Minor Project (Optional) leading to Paper Publication 4 P1
18SSK301 Life Skills III 1 0 2 2 G
18CUR301 Current Affairs 2 0 0 1 1
TOTAL   22
Semester VI
Course Code Course Title Cr ES
18FNA392 Internship and Portfolio Presentation 6 P1
18FNA399 Project 10 P
TOTAL : 132
Elective A (any one)
Course Code Course Title L T P Cr ES
18FNA231 Development Communication 2 1 0 3 D
18FNA232 Introduction to Brand Management 2 1 0 3 D
18FNA233 Web Designing 2 1 0 3 D
Elective B (any one)
Course Code Course Title L T P Cr ES
18FNA241 Advertising Case Studies 2 1 0 3 E
18FNA242 Introduction to Niche Journalism 2 1 0 3 E
18ELL234 Technical and Professional Writing 2 1 0 3 E
Elective C (any one)
Course Code Course Title L T P Cr ES
18FNA331 Art Direction for Advertising 1 1 3 3 D
18FNA332 Public Relations and Corporate Communication 2 1 0 3 D
18FNA333 Research Methods for Media Studies 2 1 0 3 D
Elective D (any one)
Course Code Course Title L T P Cr ES
18FNA341 Copy Writing for Advertising 2 1 0 3 E
18FNA342 Online Marketing 2 1 0 3 E
18FNA343 Short Film Making 1 1 3 3 E
Paper I
Course Code Course Title L T P Cr ES
18HIN101 Hindi I 2 0 0 2 B
18KAN101 Kannada I 2 0 0 2 B
18MAL101 Malayalam I 2 0 0 2 B
18SAN101 Sanskrit I 2 0 0 2 B
18TAM101 Tamil I 2 0 0 2 B
Paper II
Course Code Course Title L T P Cr ES
18HIN111 Hindi II 1 1 0 2 B
18KAN111 Kannada II 1 1 0 2 B
18MAL111 Malayalam II 1 1 0 2 B
18SAN111 Sanskrit II 1 1 0 2 B
18TAM111 Tamil II 1 1 0 2 B


Duration: 3 years (6 Semesters)



10+2 any stream with 50% marks (Girls Only)



50% aggregate in PU/+2 in any discipline or its equivalent or 3-year Polytechnic Diploma

Fee Structure

Will be updated soon

Program Fees for the year 2021-2023
Campus Tuition Fees
per sem
Tuition Fees
Hostel & Mess
Per Year
 Kochi * #
 Mysuru * #

Facilities at a glance

  • Central Library
  • Hostel Accomodation
  • Sports Facilites
  • Banking Facilities
  • Transport
  • Medical Services
  • Canteen
  • General Store
  • ICTS
  • Reprographic Facility

Students can learn in an environment where they are comfortable and looked after. Here are the facilities that our campus provides

Why Amrita

The top reasons to choose Amrita for your career


World University Rankings 2020


BRICS Rankings 2020


World University Rankings 2020


BRICS University Rankings 2020


India University Rankings 2020


Overall Rankings 2020
5th Best
University in India
Amrita Ranked No.1 in India Top 100 in The World
‘A++’ Grade


Amrita’s Live-in-Lab® program is a multidisciplinary theory–into–practice initiative that facilitates the research, development, and deployment of sustainable solutions for current challenges faced by rural communities (villages) in India. Through experiential learning opportunities, participants from multiple disciplines can study, observe, and interact with villagers, while living in rural communities, to gain a better understanding of challenges in seven thematic areas that are integral on the path to self-reliance: Health & Hygiene, Education & Gender Equality, Waste Management & Infrastructure, Energy and Environment, Agriculture & Risk Management, Livelihood & Skill Development and Water & Sanitation. These seven areas can further be classified as a combination of challenges, with each challenge subsequently linked to a combination of problem statements which can then be translated into projects.

Agriculture & Risk Management

Poor health due to malnutrition impacts every aspect of life. Rural agricultural communities often go without food due to climate change, exploitation, and unsound farming practices. Local organic agriculture provides a sustainable source of nutrients and livelihood for a village. Projects in this area analyze the environmental impact of current living standards and farming methods and then determine the optimal utilization of technology. Such project will help to improve existing standards and techniques and create long-term self-reliance.

Education & Gender Equality

Through education, one receives knowledge. Knowledge thereby empowers oneself to be independent and resourceful. Empowerment allows oneself to be free and live with dignity and. As freedom and empowerment support self-determination, it is imperative to empower rural communities with basic education through the use of innovative technologies. This will involve language training, vocational training, life skill training, and communication systems. This will help boys and girls living in rural communities to come to the forefront of modern society, take their own decisions in a sustainable manner and integrate themselves into the mainstream of development initiatives in their communities.

Energy & Environment

Access to affordable, reliable, renewable energy is crucial to create a sustainable and self-reliant community. Electricity is essential for household use, agriculture, farming, education, skill development, production, communication, healthcare, and safety. Environmental awareness and preservation ensure the sustainability and self-reliance of rural villages. Projects provide access to renewable electrical energy, develop and utilize smart energy technology, and encourage the efficient management of energy resources, ensuring sustainable development of communities.

Livelihood & Skill Development

Sole dependence on agriculture for livelihood is no longer an option for several residents of rural communities. Therefore, having alternative sources for generating income is crucial to establish sustainable, self-reliant villages. Most villagers have low or no literacy and numeracy skills, making them unable to earn a living and vulnerable to exploitation. Immersive projects assess the local resources, needs, and issues in a specific village and design technologically innovative solutions for livelihood that fit within the existing ecosystem, ensuring long-term viability. Required skills are taught to the villagers, ensuring independence and self-reliance.

Water & Sanitation

Water is a universal human right and is the very foundation of life and civilization. Scarcity, remote access, contamination, and droughts all impede access to water. Moreover, increasing populations and industrial production intensifies pressure on water resources. Water distribution systems, water-management awareness programs, and water-filtration systems are a few of the projects undertaken. Clean water and sanitation projects protect villagers’ health, improve quality of life, and underpin a self-reliant, sustainable community model.

Health & Hygiene

Access to healthcare is essential to the overall development of any community. Impoverished rural villagers face formidable obstacles to living stress-free, prosperous, and healthy lives. Poverty and lack of education result in domestic violence, depression, trauma-related disorders, alcohol and drug use, self-esteem issues, and more. Past and current projects leverage technology to remotely monitor health issues and provide research-supported interventions and initiatives.

Waste Management & Infrastructure

One of the major side effects of globalization and modernization in India is the inability for rural communities to properly dispose of and manage the various types of waste that have now infiltrated the daily lives of villagers. Land and water are littered with trash, especially plastics, agricultural runoff, priority chemicals, food waste and defecation. Ground cover is commonly burned in the backyard or on the side of the road. Some areas have unmanaged, open, landfills which pollute land, air, and waterways. Projects explore environmentally sustainable solutions for rural waste management.

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