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What is unique about Amrita –MBA Amritapuri Campus?

Students will have the opportunity to interact and work with various research centres within the campus such as Amrita Technology Business Incubator , Amrita Center for Cyber Security Systems and Networks , Amrita Center for Wireless Networks & Applications , AMMACHI Labs (Amrita Multi Modal Applications and Computer Human Interaction) , Amrita e-Learning Research Labs , Center for Gender Equality and Women Empowerment ,Amrita Center for Research in Analytics & Technologies for Education (AmritaCREATE) , Amrita Centre for Spiritual Studies etc.

Where is Amritapuri Campus located ?

Nestled in the picturesque village of Vallikavu, across the beautiful and famed backwaters of Kerala, is Amrita Vishwa Vidyapeetham’s Amritapuri campus, blending into the natural setting of the environment with its endless stretches of coconut palm groves. The Arabian Sea that borders Kerala on the west is only a few hundred meters from the campus.

How to Reach

What is the Eligibility Criteria for admissions to Amritapuri Campus?
  • Bachelor’s Degree recognized by the Association of Indian Universities (AIU), (10+2+3 years of education), with 50% each in 10th, 12th, and the degree programme.
  • Any one of the valid MBA Entrance test score (CAT/ MAT/ CMAT/ KMAT/ NMAT/ GMAT/ XAT/ GRE).
Do the students receive Placement Assistance from Amritapuri Campus?

Yes. Apart from academics, the students are provided rigorous training to hone their corporate readiness through various interventions, that helps them to crack placement Interviews with reputed Organisations

Average CTC of Amritapuri is 6.67 Lakhs and the highest CTC is 17.55 Lakhs (Data from the ongoing Placement season, as on January 2022)

We were able to assist and place 100% of the Students from our 2019-21 Batch.

What is the Fee Structure in Amritapuri Campus?

Tuition Fee 6.6 lakhs.

What is unique about Amrita –MBA Bangalore Campus?

Amrita – MBA Bangalore campus, offers a unique collaborative twinning program where students will have the opportunity to earn a full-time MBA and an MS (Master of Science) in Management and Business Analytics from University at Buffalo, The State University of New York (USA)

What is a Collaborative Programme?

The Collaborative program can easily be explained as follows. Suppose you join a MBA degree program, say “Masters of Business Administration” for which you need to complete 36 courses and to earn another MS in a closely related field, say Business Analytics. you will need to complete 10 courses in Business Analytics. However, because of the closeness of the two fields, some of the courses could be jointly applicable to both the degrees. When the two degree programs are integrated and offer as a single stream of courses, we have a collaborative Program. Two unique degrees are issued after 2yrs of completion of education called Dual degree Programme.

What are the degrees being offered?

The Collaborative program consists of Two Masters Degrees: (i) MBA (ii) MS in Management: Business Analytics and Systems. The MS is a specialized degree that is uniquely designed to provide aspiring professionals with focused knowledge and skills so that they can grow into executive positions and become effective leaders. This degree is offered by SUNY at Buffalo. The MBA is a Management degree in Business that is designed to grow into Management positions in any industry and is offered by Amrita Vishwa Vidyapeetham.

Are there other examples of such Collaborative programs?

Yes. MIT has similar alliances with the National University of Singapore (NUS) and the Nanyang Technical University (NTU). For example, in the MIT-NUS alliance, students take a single stream of courses, some offered by MIT faculty and others by NUS faculty. After completing the stream, the students earn two MS degrees in Computer Science one from MIT and the other from NUS. The MIT-NTU alliance also works similarly.

How long is the Collaborative program and how is it offered?

The degrees have been jointly designed by Amrita Vishwa Vidyapeetham and SUNY at Buffalo and will be offered as a single stream of courses over a period of 24 months. The two degrees have overlapping course requirements that have been effectively used to extract the synergies between their respective requirements and leverage the competencies of the faculty from the two universities. As a result, this innovative design of the program would enable the students to complete both the degree requirements in 24 months in a significantly cost-effective and time-effective manner.

Will I get a chance to Visit University at Buffalo, New York?

Yes, As part of the academic exercise, students visit the SUNY campus for 3 to 4 weeks. They attend a full course, visit industries around New York and have a cross cultural engagement.

What skills will I acquire from this program?

The courses are specially designed to focus on the following fundamental skills required of managers: Functional, Technical and Process skills for effective management of organizations and Soft skills. The Functional, Technical and Process skills are focused on the following:

  1. Develop a strategic perspective on high tech industry
  2. Acquire leadership skills
  3. Learn to deal with business partners
  4. Learn to manage projects and teams
  5. Acquire the foundational skills needed in the functional areas
  6. Learn how high tech enabled services are designed and implemented
  7. Acquire the necessary technical skills needed in high tech industry
  8. Learn to leverage technologies, business processes and organizations

The focus on soft skills is as follows:

  1. Learn the art of communication
  2. Develop a sensitivity to cross-cultural issues
  3. Learn to work in teams
  4. Cross psychological barriers
  5. Develop a balance between Work and Life

We believe that the proposed post-graduate dual-degree in management program with the above clear focus would build outstanding professionals who would contribute enormously to the productivity of their firms. Further, the emphasis on the above set of skills would also develop managers into entrepreneurs in their own areas, besides giving them a significant career advantage through the two advanced degrees.

Where will the classes be held?

The classes will be held at the Amrita Vishwa Vidyapeetham, Bangalore campus. Amrita has constructed a state-of-the-art class room facility for this program. The faculty from SUNY Buffalo and Amrita Vishwa Vidyapeetham and the industry experts will come to Bangalore to conduct the classes.

What does each course involve?

Each course would consist of appropriate combinations of: Lectures by Instructors, Guest-lectures by field experts, Case studies, Student group presentations, Tutorials wherever appropriate, Soft skills training, Audio-visual presentations, Projects and Exams.

What additional educational support services will be provided to the students?

Several. The courses will be supported by the following technologies: Web-based asynchronous e-learning support, Instructor – student, student – student, group communications emails and chat rooms, Web hosting of study material, online exams wherever possible, Online program administrative support and Media-equipped classrooms. The students will be provided with the books and study material required for each course. The program administration is housed at the Amrita campus in Bangalore. The administrative office will assist students with all programmatic matters such as course registration, scheduling, study material distribution, exam administration, collection of projects and assignments, all program announcements, etc.

What is the unique value proposition of the programme to the students?

Several. Here they are:

  • Unique Value: The MBA-MS is a Management degree. This is uniquely designed with a focused coverage of all necessary knowledge areas and skills so the aspiring professionals can grow into executive positions and become effective leaders.
  • Universal Value: In the MBA- MS In this program, students gets an edge over others as they gain competency in Analytics and Strategic decision making which is the need of the hour.
  • Career Value: Consequently, the dual-degree would advance the careers of students across several vertical industries. This is a significant expansion of their career options with enhanced flexibility for career migrations.
  • Distinctive Value: While there are several universities in India including the IIMs, ISB, XLRI etc. that offer management degrees, there is no degree program that is specially focused on the management of High-tech firms.
  • Market Value: SUNY at Buffalo is a top-tier and well-recognized research university in the US. Amrita Vishwa Vidyapeetham is a first-rate academic institution in India. The US degree and the Indian degree have tremendous market value both in India and abroad.
  • Time and Cost Efficiencies: Consequently, the two degrees can be earned in 24 months. Furthermore, The cost of the program is competitive when compared to the best B-Schools in India.
  • Distinguished Faculty: Several distinguished Professors from the US will be traveling to Bangalore to teach in this program. The program also includes several highly regarded industry experts who will deliver lectures during the courses.
  • Cost Advantage: Earn US degree in India at a fraction of the total cost of going to US and earning it.

Placement & Alumni
Does your school offer placement help to all the students?

Yes. ASB has an excellent placement record since its inception. We also provide training in soft skills such as negotiation skills, communication, presentation skills, to the students and creates confidence in them to face the interviews.

What was the average salary offered last year?

Highest CTC was Rs.28.4 lakhs and average CTC was Rs. 6.25 lakhs.
Amrita School of Business Placements

Do you have an Alumni network?

Yes. We have a strong network of about 1900+ alumni globally, employed & holding senior management positions in world class MNCs like – Microsoft, Google, Apple, HP, Nokia, TCS, Infosys, Cognizant Technologies, Indian Oil Corporation, Deloitte, Capgemini, MIT, Citibank etc., across the globe. Some of the alumni are successful in their entrepreneurial ventures.
Amrita School of Business Alumni Network

Financials
Campus MBA Program Fees (2020 – 2022)  in (INR) Lakhs#
Tuition & Other Hostel, Mess
Amritapuri 6.6 1.4
Bangalore 10.0* 1.9
Coimbatore 10.6 2
Kochi 6.6 1.35

*Additional cost for mandatory 2-3 weeks study trip to University at Buffalo, New York as part requirement for the MS Degree : +/- 3 Lakhs (subjected to currency exchange rates)

Faculty
Does the B-School have a core full time faculty?

ASB has outstanding core full time faculty team. Our core faculty members come from premier institutions like Kellog, IIMs, Berkeley, Cornell, University of Texas-Austin, XLRI, IITs, IRMA, ICAI, JNU etc., and have rich industry experience having worked in top manufacturing, banking & finance and IT companies. ASB also has very good visiting faculty with excellent academic credentials and rich industry exposure.
Amrita School of Business Faculty

Does the B-School Faculty contribute towards management research and education?

ASB faculty is engaged in research activities, with many publications in peer reviewed journals to their credit. Some of the faculty members have also authored books which are being used as a text in leading institutions globally. We are perhaps the only B-School in the country which has a Masters’ thesis component in its programme. This enables ASB students to get firsthand experience of carrying out relevant business research projects under the expert guidance of a faculty member.
Amrita School of Business Research

Miscellaneous Questions
Does ASB provide scholarship to the students?

Liberal Scholarships for eligible candidates based on test score and consistent academic performance.

What are the facilities available to the students?
  • Individual hostel accommodation
  • Wi-Fi facility
  • Access to online database – HBR, EBSCO, ProQuest etc.
  • Gym and indoor and outdoor sports facilities
  • Canteen
  • Saloon and Laundry
  • Bank and ATM
  • Post office inside the campus
  • Clinic and doctor on call
  • Ambulance
What are the sports and recreational facilities available on the campus?

ASB Coimbatore is probably the only campus which is proud of having a Olympic size swimming pool. The campus also has facilities for track & field games, cricket, football, basket ball, tennis and indoor games like – table tennis, badminton, carom etc. Click here for the details.

How to reach the Coimbatore campus?

The campus is located in Ettimadai village, at the foot hills of the Western Ghats about 23 Kms from Coimbatore city. Coimbatore is well connected by air, train and by road. Please click here to see the route map and various modes to reach the Amrita Campus.

  • By flight – The closest airport is Coimbatore, located about 27 kilometers from the campus. Most airlines operate flights to Coimbatore from all major cities in India and approximate cost by taxi from airport to campus is Rs. 600/-.
  • By Train – All local trains between Coimbatore and Palakkad and few passenger trains stop at the Ettimadai railway station. It is within walkable distance from the railway station or one can hire auto rickshaw.
  • By Bus – From Gandhipuram bus stand take route Nos. 96, 48 and alight at Ettimadai turning on Palakkad main road and take auto rickshaw to the campus. Route A3 bus reaches up to University gate.
  • From Coimbatore one can hire an auto or taxi to the campus. Approximate cost – call taxi Rs. 400/- plus and by auto rickshaw Rs. 500/- plus.

Eligibility Criteria
What are the eligibility criteria for the MBA program?
  • Bachelor’s Degree recognized by the Association of Indian Universities (AIU), (10+2+3 years of education), with 50% each in 10th, 12th, and the degree programme.
  • Any one of the valid MBA Entrance test score (CAT/MAT/CMAT/KMAT/NMAT
    /GMAT/XAT/GRE).
I have not completed my graduation yet. Can I still apply?
  • Yes, provided you would complete the final year Bachelor’s examinations and viva-voce, if any, before the commencement of the regular MBA Sessions.
  • You can also apply if you have completed all course work and awaiting results. Candidate will be asked to withdraw from the MBA Program if the course is not successfully completed.
What are the contact details for admission related queries?

You can call at +91 (484) 2857942/43 or +91-9400998635 or send a mail to mba@asb.kochi.amrita.edu for admission related queries.

Admission Procedure
Does Amrita MBA conduct a separate admission test for the Programme?
  • No. Amrita MBA programme considers CAT/MAT/CMAT/KMAT/NMAT
    /GMAT/XAT/GRE Results
What is the Selection Process for MBA Program?

Candidates will be shortlisted and selected based on the following criteria:

  • Academic Performance
  • Performance in the entrance exam (CAT/MAT/CMAT/KMAT/NMAT
    /GMAT/XAT/GRE)
  • Performance in the personal interview.
How can I get an application form & the prospectus? What is the application fee?
  • You can fill & submit the application online on our website.
  • You can also download from our website and send the filled application with a DD for Rs. 1000/- drawn in favor of “Amrita School of Business”, (payable at ASB, Kochi Campus).
What are the parameters considered during the selection process for admission?
  • Overall performance of the candidate in academics, entrance test score, performance in the interview, communication skills, (both verbal & written, subject knowledge and overall personality)
Credentials
With which university is the B-School affiliated?

Amrita School of Business is a part of the Amrita Vishwa Vidhyapeetham, University.

What are the credentials of Amrita MBA Programme in terms of B-School Ranking?
  • Amrita has been adjudged as one of the “Top 10 Universities in India” for the third consecutive year. Amrita Vishwa Vidyapeetham was awarded 59.22 scores with the “eighth “rank by NIRF 2019.
  • Amrita Vishwa Vidyapeetham has been accredited with “A” grade by NAAC and is globally ranked the No. 1 private University in India by
Financials, Loan and Scholarship
Does Amrita provide help in procuring Educational Loans?

Selected candidates can approach the banks with the offer letter.

Programme/ Course Structure
What are the specializations being offered in Amrita?

Amrita MBA Programme offers specialization in Marketing, Business Analytics, Finance, Operations, HR.

Placements
Does your school offer placement help to all the students?

Yes. Amrita has an excellent placement record since its inception. Corporate & Industrial Relations (CIR) departments provides training in soft skills such as negotiation skills, communication, presentation skills, facing the interview to make the students ready to be placed.

What was the average salary offered last year?

Highest CTC was Rs. 9.44 lakhs and average CTC is Rs. 5.17 lakhs.

Is the MBA Programme of Amrita MBA Programme a fully residential course?

Yes, the students are expected to stay in the campus hostel for the full duration of the course. But if the student is staying with his/ her parents within 30 kms radius from the campus, he / she may opt to be a day scholar.

Fee Structure
Campus MBA Program Fees (2020 – 2022)  in (INR) Lakhs#
Tuition & Other Hostel, Mess Total Fees
Kochi 6.6 1.37 7.97
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